Everybody's talking 'bout exponential growth
And the stock market crashing in their portfolios
While I'll be sitting here with a song I wrote
Sing, love could change the world in a moment
But what do I know?
Any exponential
growth function can be expressed as a compound growth function. Compound growth
functions have a constant and continuous growth. Exponential growth functions
have a continuous but not constant growth. However any compound growth rate
can be expressed as an exponential function.
If the growth
rate, in demand, is 10% per period, then the compound growth formula would be
Future value=Present value*(100%+10%)^x
where x
is the number of time periods from the present to the future.
At infinity, this
will have a value of infinity. But this assumes that the time periods are also infinite. It
is possible for the Future value to consume all of available supply before an infinite time unless the
growth in supply is also 10% per year. If it is less than 10% then the future
value in demand will exceed the future value in supply long before an infinite number
of time periods have been reached. In other words, in compound growth you will approach
infinity in a finite period. In exponential growth you will only approach infinity only after an infinite period.
The rich have
a disparaging comment about the poor that they are poor because they live off principal
instead of living off interest. Doh, if the present value, principal, is
zero then it makes no difference what the interest rate is, the future value
will always be zero. The ideal is to have enough principal that you CAN
live off the interest. But if your living expenses are higher than the interest
on your principal then your principal gets reduced and the next Future value will
be smaller because the Present value in that next time period is also smaller.
An exponential
growth can be made from this compound growth
Present value*(100%+10%)^x=Present value*exp(λx)
if
λ=ln (110%)
In fact any compound
growth rate, r%, can be made into an exponential growth if
λ=ln (100%+r%)
If λ is negative,
less than zero, this is said to be a decay function, for example a radioactive element
decay function, and λ can be converted into a half-life. Long half-lives are
stable, good, and short half-lives are radioactive, unstable, bad. When λ is
positive, greater than zero, this is said to be a growth function. But λ can
still be converted into a time, say a doubling period. But while this will be
the inverse, the qualifications are still valid. A long doubling period is good
and a short doubling period is bad. Short doubling periods have lots of energy
but expire soon. Long doubling periods have less energy but they last longer.
Given that,
what should the best growth rate be? The question should be
what is the growth rate of a market? The best is arguably an
example of the Lake Wobegon effect ( “all the children are above average”)
or the Yogi Bear effect (“smarter than the average bear”). If the
population is normal, then the maximum, "best", of the crowd should be twice the average
of the crowd ( e.g. the Z-score of 99.9% is approximately 2.)
Sustainable growth should thus be twice the growth of the market ( yes a firm could grow by
10% if the market only grows by 2%, but eventually that firm will have 100% market share.) The maximum sustainable growth should
not exceed twice the growth of a market. Twice is only sustainable if the average
IS the maximum ( which is only true when the
standard deviation is zero, but then that is no longer normal.)
Should that firm enter other markets? Absolutely, but that growth still should not exceed 2
times the growth in its combined markets ( the original market plus the new market).
If the best growth rate is compared to the revenue from the original market, the growth in revenue will appear to be greater than the growth in the original market. But
this is only because of the choice of the dominator in that growth rate.
This also defines
the size of the new market. If a firm wishes a growth rate, r, that is more
than twice the growth of its market, it should pursue new markets whose value, V,
is larger than its current market according to.
Proposed Growth Rate=
2*(VOld Market*rOld Market +VNew Market*rNew Market )/(
This also explains
why you should pursue new markets. If your old market is buggy whips and you don't go after any new markets, then the best growth rate you can expect have is twice the growth rate of the old market.
Having 100% of the buggy whip market will still mean a growth rate of 0% since the buggy whip
market is not growing.