Advertising

 

Women Be Wise

Women be wise, keep your mouth shut, don't advertise your man
Don't sit around gossiping, explaining what your good man really can do
Some women nowadays, Lord they ain't no good
They will laugh in your face, Then try to steal your man from you
Women be wise, keep your mouth shut, don't advertise your man.

But there IS a time to advertise.

Emerson said “If you build a better mousetrap, the world will beat a path to your door”.  I am loathe to disagree with the sage of Concord,  but if the world does not know that you have built a better mousetrap, then it will NOT beat a path to your door.  Building a better mousetrap, and marketing/ advertising  that mousetrap are different things. 

Leibniz developed Calculus contemporaneously with Newton. Alfred Wallace developed the Theory of Evolution contemporaneously with Charles Darwin.  Watson and Crick get the credit for developing the Double Helix for DNA, but they did not do it alone. Rosalind Franklin probably deserves a great deal of the credit.  In each case, the ones that we know just had better advertising.  Advertising something you want to keep secret, not a good idea.  Advertising something that is not a secret, probably a good idea.