Are large numbers useful?
Large numbers can be useful, if people understand
the difference between relative and absolute values. A large number by itself is an absolute
measure A large number in comparison with another large number is a relative measure.
To avoid confusion, an effort should be made to state something using
both measures, and see if the perception changes.
The vaccination program for COVID-19 was opened to persons over 65 in Massachusetts
on February 18, 2021. At that time, Governor
Baker announced that this would open the vaccination to over one million
people. He further announced that 70,000
appointments would be available beginning on that date.
70,000 sounds like a large number and in absolute
terms it is a large number. However in relative
terms it is 70,000 appointments for 1 million people or 7% of the eligible population. That doesn’t sound so large.
Similarly if we hear that Tiffany’s is having
a 50% percent off sale, it sounds like a
great deal. But if stated in absolute terms, a $10,000 necklace is on sale for
$5,000, that absolute number might only be a good deal if a person can afford
that $5,000.
It is useful to state numbers as both
relative and absolute values before making a judgement. This might lead to different judgements being
made.
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